A JV giveaway event is a website setup by Internet marketers who agree to use their email lists to help grow the lists of subscribers of all the members participating. By taking part in such a giveaway event each marketeer has the potential to grow their own list of subscribers by taking advantage of the joined power of all the other list owners who are participating.

The way it works is each member of the JV giveaway contributes one or more free products along with their squeeze pages they will use to accumulate new sign-ups. They then agree to send emails their email list on launch day promoting the JV giveaway and all the gifts being given away by other members.

The one essential element that will make a JV giveaway event a success for you, would undoubtedly be - your contributions. A lucrative giveaway event (for you) would be an event where you built your list of subscribers. For that to transpire you want people to opt-in for your contributions. Therefore you need your offers to be attractive for the people that join the event as members.

What are the qualities your submissions must have?

1) Uniqueness - Your gifts should be unique so they will stand out in the sea of gifts. How to make them unique? Look at the other items on this list.

2) Contemporary - Your submission must not be a worn out eBook from 2002.

3) Substance - Your offer must provide much needed, beneficial information.

4) High quality graphics - People "shop" with their eyes. Make your graphics attractive, delightful to look at and inviting.

5) Good copy - Create a "smart" sales copy that will grab them by their mouse clicking finger. You actually have to sell your offers twice:

A. At the gift list - You need a tempting headline (some events limit it to 25 characters) and a condensed, attractive copy (some events limit that to 500 or even 300 characters).

B. At the gift's squeeze page - this is similar to sales letter only instead of a "buy now" button you will have an opt-in form.

6) Bonuses - You need to (yes, "must" - people have come to look forward to this) have bonuses on the download page. Please, add some substantial bonuses and not just the usual affiliate promotions.

7) Follow up - Follow up on your subscribers. Make it personal and offer more bonuses.

Conclusion

You need good marketing skills for your gifts to create the type of results you expect. Invest in your contributions and your list of subscribers will expand.